Mr. Charlie’s: Vegan fast-food restaurant chain selling ‘the cheapest vegan hamburger of all time’
At $0.99, it’s the cheapest vegan hamburger of all time and a way to help convert people to plant-based food. To encourage those who have never tried Mr. Charlie’s to come by, but it’s also a fun promo for those who already love it.
JOCELYN MARTINEZ: Perhaps one of the most well-known vegan fast-food concepts today is Mr. Charlie’s. After launching in Los Angeles in February 2022, Mr. Charlie’s quickly rose to prominence, with fans on TikTok dubbing the restaurant the “vegan McDonald’s.”
Riding the wave of its new cult following, Mr. Charlie’s opened its second location in San Francisco less than a year later. And more recently, the micro-chain opened its newest location in Venice, CA this July…
With its “vegan McDonald’s” nickname, Mr. Charlie’s faced constant comparison to the real McDonald’s, which offers much lower prices but at the cost of lower employee wages and the cruelty of animal agriculture.
Since this initial wave of criticism, Mr. Charlie’s has organized promotions and giveaways to make its food more accessible.
Recently, the micro-chain rolled out Not a Hamburger Mondays. Every Monday, from 11:11am to 4:20pm, customers can purchase a Not a Hamburger (a classic burger made with Impossible Meat patties) for $0.99.
“It’s the cheapest vegan hamburger of all time and a way to help convert people to [plant-based food],” Taylor McKinnon, Mr. Charlie’s co-founder, tells VegNews. “The whole point is to encourage those who have never tried Mr. Charlie’s to come by, but it’s also a fun promo for those who already love it.”
Alongside Not a Hamburger Mondays, the micro-chain has also launched Not a Chicken Sandwich Wednesdays, where customers can buy one Not a Chicken Sandwich (made with Tindle’s vegan chicken) and get one free from 11:11am to 4:20pm…
For its first international location, Mr. Charlie’s has eyed Redfern, Australia, a city approximately three miles south of Sydney. In the works since 2022, Mr. Charlie’s Redfern location will hold its soft launch on September 30. SOURCE…