Beyond Burgers are popping up at Dollar Tree at $1.25 a pack, as the plant-based meat giant tries to boost sales
Beyond Meat founder and CEO Ethan Brown has long said that Beyond's goal is to sell its products to shoppers for the same price as equivalent animal meat products.
ALEX BITTER: Beyond Meat appears to be available in a new retailer: Dollar Tree. Shoppers have posted videos to social media in the last few days showing themselves buying the plant-based meat maker’s products at a steep discount to their prices at other stores.
One Instagram user posted a video showing several trays, each containing two Beyond Burger patties, in the frozen food section of a Dollar Tree store. “Some have been wiping out shelves but be kind and leave some for others if you can,” the user wrote in the caption. “Don’t know how long they’ll be around so get ’em!”
Another Dollar Tree shopper, this time on TikTok, reported finding six-packs of Beyond’s Breakfast Sausage patties in addition to burgers at one of the retailer’s stores. “Those burgers are normally nine bucks in Target,” the user says after showing viewers her receipt from Dollar Tree. “Aldi’s? Maybe $6, $7. So, for $1.25, you cannot go wrong”… Beyond Meat founder and CEO Ethan Brown has long said that Beyond’s goal is to sell its products to shoppers for the same price as equivalent animal meat products…
To increase sales, Beyond is experimenting with lower on-the-shelf prices at some retailers, Brown said during the company’s most recent earnings call in February. Early results from those trials indicated that consumers bought more of Beyond’s products when prices were lower, he said. The company did not disclose which retailers it was working with on the trials or other details about them. SOURCE…