The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.
ANIMALSENVIRONMENTFOODHEALTHUncategorized

THE ‘ME’ GENERATION: Majority of Gen Zers interested in vegan diet only for their health

0

Surprisingly, given Gen Z’s interest in climate action, the report notes that only 17 percent of Gen Z survey respondents say they follow the diet for environmental benefits.

JILL ETTINGER: Gen Z is driving the rapidly growing plant-based food market. According to a recent survey, 70 percent of Gen Zers say they plan to pursue a vegan diet in the next five years but the reasons don’t necessarily track with their climate concerns. Gen Z — those born between 1997 and 2012 — have become the driving force behind the vegan food market. According to a recent survey conducted by Medical Inspiration Daily For Stronger Society (MIDSS), more than half of Gen Z chose to go vegan due to health benefits.

MIDSS surveyed more than 3,000 vegans and non-vegans earlier this year to gauge their interest in, commitments, and motivations for the vegan diet. Studies suggest that a vegan diet can promote better heart health, and healthy weight management, as well as reduce the risk of chronic diseases. More than 51 percent of the survey respondents said they chose a vegan diet due to its health benefits.

Surprisingly, given Gen Z’s interest in climate action, the report notes that only 17 percent of Gen Z survey respondents say they follow the diet for environmental benefits. Nearly half of non-vegans said they doubted the positive environmental impact of the diet. Forty percent of respondents believe veganism has a positive impact on the environment. Only 17 percent of Gen Z survey respondents say they chose to go vegan for ethical reasons.

Craving animal products and the feeling of missing out on good food are the main barriers to adopting a vegan diet, according to more than 30 percent of Gen Z who participated in the MIDSS survey. Vegan or not, the majority of Gen Z vegans have a positive attitude toward the vegan trend, with less than one-third remaining neutral.

The survey also revealed there are still hurdles to overcome, however; one in ten Gen Z vegans thinks that treating a vegan diet as a trend is “weird,” and some people are faking it to fit in and be cool “rather than for the actual benefits that come with being vegan.” Many also dislike vegan influencers, believing they “give it a bad name” and “make us look bad”. SOURCE…

RELATED VIDEO:


RELATED POSTS:

  1. STUDY: ‘Cultivated’ meat likely to be widely accepted by general public, especially younger generations
  2. Our Plant-Based Future: New research reveals consumer demand for smorgasbord of meatless alternatives
  3. THE SELFISH GEN(E): New research shares the unexpected reason people buy plant-based meat
  4. STUDY: What is stopping U.S. adults from making the switch to climate-friendlier plant-based food options?
  5. Nearly 90% Of Vegans Changed Their Diet For Animal Welfare, Global Survey Finds
You might also like More from author