New PSA: ‘Got the blahs? Veganuary could be the cure’
The inspiring PSA speaks to anyone who has ever felt sluggish after the holidays, or uninspired by meals, or a sense of doom from scrolling the news on their phone, and positions Veganuary as the coach.
JESSIE LINGENFELTER: Veganuary – the global movement to try vegan for January and beyond – is helping cure the post-holiday blues with hope, claims a new advertisement from the nonprofit. The inspiring PSA speaks to anyone who has ever felt sluggish after the holidays, or uninspired by meals, or a sense of doom from scrolling the news on their phone – and positions Veganuary as the coach to take on any case of the ‘blahs’. The fun and 80s-reminiscent ad will be streaming across many platforms in various cities nationwide and invites everyone to sign up for Veganuary 2023…
The ad, directed by Paul B. Cummings and produced by Asher Brown/Pollution Studios in Los Angeles, follows a family that has fallen into a funk following the holidays, showing classic signs of ‘the blahs’ – doom-scrolling on their phones, lacking enthusiasm and motivation in the kitchen… The encouraging ad will run on multiple TV stations in Atlanta, on screens in restaurants and gyms in New York City (via Atmosphere TV), and on Amazon streaming services. The PSA will be accompanied by similarly peppy and supportive ads on the subway in New York City…
“Climate anxiety is real, but we can’t let anxiety lead to apathy,” said Wendy Matthews, Veganuary’s US Director. “Veganuary is inviting you to choose action and choose hope this January by trying vegan for 31-days. We’ll be here to coach you through it every step of the way!” Veganuary 2022 participants surveyed reported having improved energy (49%), improved mood (48%), and overall improvements to their health (50%) following their Veganuary challenge*. In addition, 98% of last year’s participants noted that they would recommend Veganuary to a friend.
Everyone who registers for the challenge will receive many free resources, including daily plant-based recipes, nutrition guides, a budget meal plan, and access to discounts and special offers. Veganuary’s new podcast series launches on January 1 alongside a new 31-day YouTube series, both designed to offer people additional ways to participate along with the 31 daily coaching emails they receive when they sign-up. 2023 US participants will also receive an updated celebrity e-cookbook featuring recipes from Alicia Silverstone, Venus Williams, Ryan Eggold, and Dr. Jane Goodall. Participants additionally gain access to a global community of supporters and participants through Veganuary’s Facebook groups. SOURCE…
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