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Paint It Green: Meat and dairy’s top greenwashing tactics exposed

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With climate change events unfolding all around us, animal agriculture is feeling the heat as a large contributor to the problem. So, what does the industry do? It is deploying classic dirty industry PR tactics to prop up its image and prevent a slump in consumer demand or risk regulatory action.

IRINA GERRY: If cows were a country, they would compete with the United States for the title of the world’s second-highest emitter. Cows alone produce 5 gigatons of CO2e. The United States emits 5.2 gigatons of CO2e, including its massive oil and gas sector. Yet, we keep seeing Low Carbon Beef, Sustainable Beef, Carbon Neutral and even Carbon Positive Milk claims popping up. How is this possible? Can beef and dairy really be sustainable?

Here is the truth. At the current scale, global meat and dairy production is not sustainable. Livestock is responsible for 14.5% of global GHG emissions, with cows carrying the majority share. Raising and feeding livestock occupies one-third of all ice-free land on Earth. It is the leading cause of biodiversity loss, deforestation and waterways pollution…

With climate change events unfolding all around us, animal agriculture is feeling the heat as a large contributor to the problem. While attempts are being made by the industry to increase livestock farming efficiency, reduce methane emissions through feed additives, and improve manure management practices, by best estimates all of the efforts combined are not likely to reduce total emissions by more than 30%, leaving 70% unabated. Given this, researchers, scientists and even the UN have issued calls for us to reduce global meat consumption.

So, what does the industry do? Instead of admitting the physical impossibility of farming 1.5 billion cows without the negative climate impact and creating a plan to reduce production (gasp! That would NEVER be acceptable), it is deploying classic dirty industry PR tactics in an attempt to prop up its image and prevent a slump in consumer demand or risk regulatory action. Here are the top 6 industry ‘greenwashing’ tactics to make it easier for you to spot. SOURCE…

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