Building a plant-based ecosystem: Meet the company disrupting food, health and lifestyle
PlantX’s customer base benefit by being connected to the company’s community, and are able to access plant-based education from leading nutritionists, chefs, and companies.
DANIEL LEE: The growth in plant-based foods is accelerating all around the world as consumers’ preference for sustainable, healthier foods continues to grow… There are two main drivers of the plant-based food boom. Firstly, consumers are increasingly demanding plant-based foods driven by growing health and sustainability awareness, the trend towards veganism, a growing population of lactose intolerant people, and increasing concern for carbon emissions and the environment.
Secondly, food manufacturers are rapidly innovating in the plant-based food market which is resulting in the development of next-generation plant-based meat, egg, and dairy products. Both these market drivers are long-term and structural in nature which explains why a plant-based boom is expected in the coming decade…
One company is particularly well positioned to benefit from the plant-based boom: PlantX Life Inc… PlantX Life Inc (PlantX) is building a one-stop shop digital platform for all plant-based products, and by doing so it is positioning itself as the online face of the plant-based community. The company already distributes more than 10,000 plant-based products including groceries, frozen meals, beverages, and other wellness products, while its product range will soon be extended to include cosmetics, clothing, and its own water brand…
The company is building a plant-based health and lifestyle community and ecosystem around its hub market position. PlantX’s like-minded customer base benefit by being connected to the company’s community, and are able to access plant-based education from leading nutritionists, chefs, and companies…
The company is adopting a similar strategy to Amazon.com focused upon exceeding customer expectations by providing its customers with the plant-based products and services they need to live longer, healthier, and happier lives… PlantX is executing on its plan to become a one-stop shop digital platform for all plant-based products by acquiring more brand-names and partnering with more plant-based product leaders. SOURCE…
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