THE McPLANT: McDonald’s to launch their first ever plant-based burger in UK and Ireland
The McPlant is aimed at so-called flexitarians rather than vegans. However, vegan products will cooked separately from meat-based items using dedicated utensils.
MONICA GREEP: A new meat-free burger at McDonald’s called the McPlant will be available at select stores later on this month. McDonalds UK & Ireland has announced a trial for its first ever plant-based burger, which features a patty designed to recreate the flavour and texture of beef, will begin from September 29. The new sandwich will be available initially in 10 restaurants in Coventry followed by a further 250 stores from October before being rolled out nationwide from January.
The new burger is being produced under a partnership with the US firm Beyond Meat, which has previously developed a plant-based patty made from yellow peas, coconut, potato and beetroot juice… McDonalds UK & Ireland spent three years on research and development before unveiling their plant-based offering – which was developed with LA-based firm Beyond Meat…
Michelle Graham-Clare, Chief Marketing Officer, McDonald’s UK and Ireland said: ‘Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant…We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone’…
The McPlant is the first in a range of vegetable-based products including alternatives to the chain’s chicken nuggets and breakfast sausage muffins… The McPlant is aimed at so-called flexitarians – those who follow a semi-vegetarian lifestyle – rather than vegans… Vegan products will be cooked separately from meat-based items using dedicated utensils…
Ethan Brown, of Beyond Meat, said the deal with McDonald’s was ‘an exciting milestone’ for the firm. ‘We will combine the power of Beyond Meat’s relentless approach to innovation with the strength of McDonald’s global brand to introduce new plant-based menu items,’ he added. SOURCE…
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