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REDEFINE MEAT: 3D printed meat company to launch in the UK and EU countries later this year

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Using standard plant-based ingredients such as soya, pea protein and coconut oil, Redefine Meat’s products replicate the molecular make-up of standard meat, which are then produced, dot-by-dot, by its proprietary 3D printing technology.

KEVIN WHITE: Israeli food tech company Redefine Meat has confirmed it will launch its range of 3D printed vegan meat alternatives in the UK before the end of the year. The alt-meat business – which launched its range into selected Israeli restaurants and hotels today – said its lineup would hit the same channels in the UK, Germany and the Netherlands by the fourth quarter of 2021. A second phase rollout into retail and DTC was planned for 2022, it added…

The Tel Aviv-based company’s range includes what it is describing as the “world’s first” 3D-printed premium restaurant-style burger; an artisan sausage; a meaty puff pastry cigar; a ground-beef-style product developed for open flame grilling; and finally, developed over two years “in stealth mode” – a lamb kebab product…

Redefine Meat said it was also planning to launch its first “whole cut” of 3D-printed meat by the end of the year “providing meat lovers and chefs high-quality new-meat alternatives for the entire cow for the first time”. It said the range “goes beyond today’s alt-meat products” and delivered “unparalleled taste and texture”…

Using standard plant-based ingredients such as soya, pea protein and coconut oil, Redefine Meat’s products vary from traditional meat alternatives by using the ingredients to replicate the molecular make-up of standard meat, which are then produced, dot-by-dot, by its proprietary 3D printing technology…

“Each product in the range and the ones to follow are born from our understanding of meat at the molecular level, extensive R&D and technological innovation, which combined provides us the ability to create any meat product that exists today” said Redefine Meat CEO and co-founder Eshchar Ben-Shitrit. SOURCE…

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