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SURVEY: Large majority of Americans are grilling plant-based meat this Summer

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Data collected from a sample of 1,000 US adults between May 27, 2021 and May 28, 2021 found that 78% of Americans are looking to add plant-based meats to barbecues.

ANNA STAROSTINETSKAYA: A majority of Americans (78 percent) are looking to bring plant-based meat to the party this grilling season and a new partnership between delivery platform DoorDash and vegan brand Beyond Meat is helping them do just that. In time for the 4th of July holiday, DoorDash and Beyond Meat will be offering Americans in 14 cities a limited-edition grilling kit featuring the new Beyond Burger 3.0 patty. The grilling kits will be available for $14.99 starting July 1 through DashMart — a convenience store concept from DoorDash — and, in addition to the vegan burger patty, include a custom grilling mitt, apron, grilling tools, a bottle opener, and a recipe card with custom dishes…

The partnership capitalizes on new data collected by DKC Analytics that reveals American behaviors around cookouts and grilling are shifting this summer. Data collected from a sample of 1,000 US adults between May 27, 2021 and May 28, 2021—which was calibrated to accurately reflect US adult age demographics and provide an even gender split—found that 78 percent of Americans are looking to add plant-based meats to barbecues. A majority (65 percent) are choosing plant-based meat to eat healthier, a trend that is being led by millennials. The survey also found that the majority of Americans (73 percent) find grilling to be an essential summer activity, more so than visiting family (69 percent) or dating (36 percent).

Furthermore, data showed that 60 percent of Americans shop last-minute for barbecue supplies and 72-percent forget an item when doing so—which makes convenient grocery delivery platforms such as DashMart a handy resource… Generally, the popularity of vegan burgers on delivery platforms, including on DoorDash, has been skyrocketing in recent years. According to its internal data revealed in its “DoorDash Deep Dish” report last year, orders for vegan burgers increased by 433 percent in the six-month period from January 2020 to the end of June 2020. SOURCE…

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