The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

New ‘Beyond Burger 3.0’ debuts amid calls for alt meat research support

0

The new Beyond Burger formulation has less fat, saturated fat, and calories than both its predecessor formula and 80/20 ground beef made from animals. The protein remains higher than in traditional ground beef…

BRIAN COOLEY: Beyond Meat has developed a new “3.0” version of its plant-based burger. It comes at a time when some are asking why there isn’t federal funding for plant-based meat, the way there has long been for animal meat. The new Beyond Burger formulation has less fat, saturated fat, and calories than both its predecessor formula and 80/20 ground beef made from animals. The protein remains higher than in traditional ground beef…

Beyond also claims its new formulation tastes “meatier and juicier,” an unquantifiable aspect that will be up to each individual eater to judge. In a blind taste test at Beyond’s facility in 2019 I preferred its 1.0 product over the 2.0, demonstrating that food doesn’t always enjoy a straightforward path to perceived improvement… Beyond’s other announcement is part of an ongoing race to price parity with animal beef: A new four-pack retails for a suggested $9.99 or $2.50 per quarter-pound patty…

While retail prices and investor funding do their part to support the sector, some wonder why there isn’t also government support. “The federal government has a big role to play,” said Bruce Friedrich, founder of the Good Food Institute… “Quite simply, we’re not going to reach Mr. Biden’s laudable goal of net-zero emissions” unless the emissions from meat production are dealt with, he said… New York Times columnist Ezra Klein wrote that plant-based meat… lacks the kind of federal funding support that’s granted with electric cars, solar power, and energy-efficient appliances…

Meat from animal slaughter has long enjoyed robust federal support for research and promotion via the USDA-administered Cattlemen’s Beef Promotion and Research Board. It’s funded by a mandatory $1 assessment on each cow sold into slaughter — generating about $77 million dollars a year — with a core goal of expanding the market for beef. The USDA estimates that the fund has grown beef demand by almost $12 for every dollar of assessment in recent years, leverage unavailable to plant-based competitors. SOURCE…

RELATED VIDEO:

Leave A Reply

Your email address will not be published.

ENTER CAPTCHA CODE