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GREEN & LEAN: Beyond Meat announces new ‘better-for-you’ plant-based burgers

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Beyond Meat’s latest plant-based burger iterations will now have about 3 grams of saturated fat in its leanest version (55% less than 80/20 beef) and 5 grams in the other (35% less).

CHLOE SORVINO: As demand for plant-based products surge, Beyond Meat is making sure it keeps its health-conscious consumers coming back. The company today announced it will be releasing two new lean burger lines next year. Beyond’s latest iterations will now have about 3 grams of saturated fat in its leanest version (55% less than 80/20 beef) and 5 grams in the other (35% less). That’s thanks to new (and proprietary) processing that helps Beyond better distribute the fat it uses to bind its pea and brown rice protein together.

“We’re trying to deliver more juice and more of that savory, mouthwatering taste. And you can do that by making the fat that you use simply work harder,” says Beyond founder and CEO Ethan Brown, adding that this advancement has been in the works for years… “The promise to our consumers is really to try to give them products that not only taste great, but also are very good for their bodies, and often good for the planet,” says Brown. “That’s the no trade-off promise that we’re trying to make”…

Most consumers assume that because faux-meat products are made from plants, they’re inherently better for you. But that’s not necessarily the case. While some plant-based alternatives can be considered healthier than their meat counterparts—a recent 8-week clinical study out of Stanford University, published in the American Journal of Clinical Nutrition, found that people who switched to Beyond Meat lost 2 pounds, on average, and saw bad cholesterol levels drop—they’re still highly processed and loaded with saturated fat. Beyond funded the study but didn’t know the results until they were published. SOURCE…

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