McPlant: McDonald’s to launch plant-based burger in 2021 to take on Impossible Whopper
The McPlant will likely be marketed as much towards carnivores who are trying to cut down on meat consumption as to vegetarians and vegans.
NAPIER LOPEZ: After the success of Burger King’s Impossible Whopper, McDonald’s today revealed it will be widely rolling out its own plant-based option next year: say hello to the McPlant. Yes, that’s the actual name they’re going with. McDonald’s announced it would begin testing its new plant-based burger in select markets starting in 2021, before potentially expanding to other regions. The company trialed a plant-based burger using Beyond Meat patties last year in Canada, and indeed Beyond told CNBC it co-created the new burger with McDonald’s.
It’s not clear, however, to what extent Beyond will be involved with the McPlant as a final product. McDonald’s has declined to clarify who will be making the end product, saying it has not “made a decision yet about how we’re going to be and which suppliers are supporting our global rollout”… It’s likely that, like the Impossible Whopper, the McPlant will be marketed as much towards carnivores who are trying to cut down on meat consumption as to vegetarians and vegans. Animal ethics aside (and not to diminish that issue) many climate experts believe that reducing meat consumption is a key component in the battle against climate change.
In one recent study published in the Science journal, scientists modeled a thought experiment in which the world switched completely to “electric vehicles, geothermally heated buildings, renewable power, and so on,” completely eliminating the reliance on fossil fuels. That was not enough to meet the global temperature goals set by the Paris Agreement. Instead, doing so required “rapid and ambitious changes to food systems,” including significantly reduced meat production. SOURCE…
RELATED VIDEO: