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LIVE-KINDLY: The Plant-Based Food Maker Challenging Beyond Meat

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Livekindly business plan is to transform the current unsustainable meat-centric food system by making its products more readily available to consumers worldwide.

JAYSON DERRICK: The competitive environment for plant-based food maker Beyond Meat intensified after rival Livekindly said it raised an additional $135 million in a funding round. The company, Officially known as The LIVEKINDLY Collective, is the only of its kind to own and operate the entire value chain. Livekindly brands include The Fry Family Food Co., LikeMeat and Oumph!

The Business Plan: Livekindly said it will use the proceeds from its latest financing round to “transform the current unsustainable meat-centric food system” by making its products more readily available to consumers worldwide… Other plans include developing new products, including plant-based alternatives to chicken and eggs…

Livekindly was founded by Blue Horizon, a food technology-focused venture capital fund… of Asian investors led by Trustbridge Partners, global investment organization EQT, Griffith Foods and existing investors… The Swiss company dedicates itself to providing consumers with healthy, sustainable, and delicious food. SOURCE…

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