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STUDY: Do farm sanctuary tours influence people to go and stay Vegan?

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STUDY: Tours led to significant changes in people’s intentions to reduce consumption of animal products, with reported diet changes in the two months after the tour.

TOM BEGGS: Farm sanctuaries exist to save animals from harmful environments and to give them their “forever home,” where they are kept safe for the remainder of their lives. Farm sanctuaries were created specifically in response to the violence that farmed animals experience in factory farms… There are hundreds of farm sanctuaries in the United States…

Although sanctuaries have a primary function of rescuing farmed animals, many farm sanctuaries advocate for animal rights and Veganism, engage in public outreach and fundraising, and are open to the public for visitations in order to help shift the perception of farmed animals…

This research project was contracted by Farm Sanctuary as a program evaluation of their on-site tours… in order to help increase an understanding of the role that a well-run sanctuary can play in vegan advocacy… Farm Sanctuary has two locations: one in New York and one in California. They collectively have 10,000 visitors per year and house over 900 animals, including pigs, cows, chickens, turkeys, and other farmed animals…

The study’s key findings include: 1) The tour led to significant changes in people’s intentions to reduce their consumption of animal products, and people’s reported diets changed in the two months after the tour. 2) Messages about the cruelty that farmed animals are subjected to is crucial, and was successful when paired with a soft approach to persuasion, and 3) The tour encouraged meaningful changes in people’s understanding of how dietary choices impact animal suffering…

With the generous permission of Farm Sanctuary, the study results are being shared with the broader community in order to help increase the understanding of the role that a well-run sanctuary can play in vegan advocacy. SOURCE…

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