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Walmart to Carry Impossible Foods’ Plant-Based Burgers in Meat Isle of 2,100 Stores

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Impossible Burger will be available in Walmart's meat section, and also for delivery or for pickup at Walmart store locations. Walmart is a primary source for Americans to buy meat.

RHIAN HUNT: Another brand of plant-based burgers is coming to the shelves of Walmart on a large scale, according to a press release from Impossible Foods, a leading maker of meat substitutes in the USA and elsewhere. Packages of Impossible Burger, which the company describes as its “flagship product,” will soon be on offer in the retail giant’s meat section, and will also be available for delivery or for pickup at Walmart store locations.

Impossible Foods notes stocking of its 12-ounce Impossible Burger packages in over 2,000 Walmart stores and super-centers will boost the number of physical locations selling its products in America to more than 8,000 in total. According to the company, this is a fifty-fold increase in its brick-and-mortar retail presence since March of this year…

The placing of Impossible Burgers in Walmart’s meat aisle could improve sales, with purchases of plant-based meats 23% higher when they are stocked in that section rather than elsewhere in grocery stores… Impossible Foods’ Chief Executive Officer Patrick Brown noted that Walmart is a primary source for Americans to buy meat. He added Impossible Foods is “confident that once Walmart customers try Impossible, they’ll become enthusiastic advocates of our products and mission”. SOURCE…

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