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Beyond Meat founder: ‘Our plant-based meat is on its way to being cheaper than animal protein’

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Beyond Meat: We set this goal that in 5 years we would be able to underprice animal protein. We are now within the price of roughly 20% of beef patties in the supermarket.

BRIAN SOZZI: One thing is abundantly clear… Beyond Meat (BYND) founder and CEO Ethan Brown has a lot cooking on his grille this summer… On any given day Brown’s responsibilities include: (1) scouting out terrain to build new manufacturing capacity; (2) signing fresh distribution deals with fast-food companies; (3) giving the green light on products like the new spicy BBQ cheeseburger at Carl’s Jr. using the Beyond Meat patty; (4) thinking of ways to lower the price of the company’s meat (he has done that this summer via new value packs at Target and Walmart; and (5) refuting misguided stories on his company’s relationship with McDonald’s (Brown continues to view working with McDonald’s as very important and Beyond’s relationship with the Golden Arches is just fine and dandy after a recent product trial in Canada ended as planned)… Yahoo Finance talked at length with Brown about the road that lays ahead for Beyond Meat this year. What follows is an edited and condensed version of our chat. SOURCE…

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