Jim Cramer: Plant-Based Beyond Meat Is an Ethos, Not a Hobby, and It’s Winning
Beyond Meat isn't about getting the tastiest burger. It's about saving the earth from pandemics, it's about ending the slaughter of cows because the whole thing is bad for the earth.
JIM CRAMER: It’s not a hobby, it’s an ethos. That’s it. That’s Beyond Meat (BYND) , that’s plant based, that’s Ethan Brown, that’s buy buy buy. I have to tell you that so many things have been accelerated by the pandemic that you can’t help but wonder, are young stock buyers even caring about the short-term fundamentals? Or are they just plain true believers and therefore they can buy with reckless abandon.
And one of the most important? That we can’t trust the food chain anymore. That it’s dirty, broken, and sinful. So we have to buy Beyond Meat, the plant based burgers that don’t involve covid-filled slaughterhouses, reminiscent of filthy, horrendous, Chicago meatpackers exposed in The Jungle, the turn of the last century book by Upton Sinclair that led to the Pure Food and Drug Act of 1906.
The rebellion against the food chain spills right into the younger person’s portfolio… This isn’t the first stock that fits the pattern of the rebellions against the status quo. We know that young people love Elon Musk and Tesla (TSLA) . They can’t vote for him for president. He’s not running. They can’t go to a stadium and cheer for him. But they can do the next best thing: they can buy the stock of Tesla.
Why not? It’s a total rebellion against the combustion engine and the combustion engine is losing… Beyond Meat’s Ethan Brown is trying to solve a problem and it isn’t how to get the tastiest, least expensive burger. It’s about saving the earth from pandemics, it’s about disrupting the way we get protein, and it’s about the end of the breeding and slaughtering of industrial cows because the whole thing is bad for the earth.
The fact that Brown is crafty, that he is lowering prices for his non-cow beef that, by the way, tastes like a dead cow without all the attending cruelty and butchering, just when the Tyson’s (TSN) of the world are front-page news, makes it even better. Brown is subversive in his urge to change the way we eat and young people, even non-vegetarians, or maybe especially non-vegetarians, are loving the burgers and therefore loving the stock.
The tradition purveyors of burgers are fairly dismissive… They don’t realize that it’s not a hobby, it’s an ethos and it’s an ethos that’s winning, just one more example of something that the pandemic has triggered: a revulsion to wet markets, an aversion to the closing of meat packing houses because of wildfire covid, and a welcoming of a solution that satisfies the craving, not just for taste, but for saving us and the planet before we commit terrestrial suicide. SOURCE…
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