The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.

Veganism has always been more about living an ethical life than just avoiding meat and dairy

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Veganism has largely gained public prominence in recent years in relation to diet alone. Scant media attention is given to its ethical roots, or the transformative potential for individuals and society.

EMILY COSTELLO: ‘The word “vegan” was invented in 1944 in Leicester, England by Donald Watson and his future wife Dorothy Morgan. That year, Watson and others founded The Vegan Society. Research into the society’s early publications shows that their key focus was arguing for an end to animal exploitation. Veganism was ethical from its birth. In 1946, Watson wrote: “Human existence does not depend upon the inconceivable tyranny now existing against animals.” In 1950, the Vegan Society adopted its first official definition of veganism, agreed at their annual general meeting and published in their Rules of The Vegan Society, as: “the doctrine that man should live without exploiting animals”. In 1954 Leslie Cross, another key figure in the society’s early years, reflected that “rarely have nine short words enshrined a reform so massive, the achievement of which would bring a new world and new men to inhabit it”…

During a case brought by vegan Jordi Casamitjana, who claims he was sacked by the League Against Cruel Sports because of his ethical veganism, presiding judge Robin Postle ruled he was “satisfied overwhelmingly that ethical veganism does constitute a philosophical belief”. Postle’s ruling doesn’t affect the outcome of the case itself, which continues, but it means that ethical veganism is recognised as a protected characteristic in accordance with the Equality Act 2010, which means it is unlawful to discriminate against an individual who is an ethical vegan. But how does this differ from being simply a vegan?.. Postle’s ruling clearly makes sense.

The Equality Act 2010 states that to be a protected belief it must be genuinely held, more than an opinion, and apply to an important aspect of a person’s life or behaviour. But the ruling uses the term “ethical veganism” rather than just “veganism” to establish this condition. The early vegans felt no need to add an ethical prefix to their definition of veganism – so why add it? One reason is that veganism has largely gained public prominence in recent years in relation to diet alone. Scant media attention is given to its ethical roots, or the transformative potential for individuals and society that Cross celebrated’. SOURCE…

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