STUDY: Climate Change and the American Diet

Nearly 2/3 of Americans surveyed report having never been asked to eat more plant-based foods, and more than 1/2 rarely or never hear about the environmental impacts of their food choices in the media.

EARTH DAY NETWORK: ‘A report titled “Climate Change and the American Diet,” released by Earth Day Network and the Yale Program on Climate Change Communication, found that half (51%) of Americans surveyed said that they would eat more plant-based foods if they had more information about the environmental impacts of their food choices… But, 70% rarely or never talk about this issue with friends or family. Nearly two-thirds of the Americans surveyed report having never been asked to eat more plant-based foods, and more than half rarely or never hear about the topic in the media…

However, the report found that more than half of Americans are willing to eat more vegetables and plant-based alternatives and/or less red meat. So that’s good news for startups like Impossible Food and Beyond Meat that are using labs to create plant based meat, without harmful soy, and which tastes and even bleeds like meat. But at the same time American consumers are already changing their diets and purchasing habits in favor of plant-based foods…

“Many American consumers are interested in eating a more healthy and climate-friendly diet,” said Anthony Leiserowitz of Yale University. “However, many simply don’t know yet which products are better or worse — a huge communication opportunity for food producers, distributors and sellers”.’  SOURCE…

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