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Nearly one in four UK food products launched in 2019 were vegan, analysis shows

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UK vegan food products increased from 17% to 23% in 2019. The number of Britons eating food containing meat substitutes has risen from 50% in 2017 to 65% in 2019.

SEAN MORRISON: ‘Nearly one in four of all new UK food products launched in 2019 was vegan, analysis has found. That’s according to figures by analysts Mintel, which said the launch of vegan products increased from 17 per cent to 23 per cent last year. They found that the number of Britons eating food containing meat substitutes has risen from 50 per cent in 2017 to 65 per cent… But while the trend is on the rise, those following a vegan diet still only make up about 1 per cent of the country’s population… Sales of meat-free foods have grown 40 per cent to an estimated £816 million in 2019, according to the same research…

And the proportion of meat eaters who have reduced or limited the amount of meat they consume has risen from 28 per cent in 2017 to 39 per cent… Kate Vlietstra, Mintel global food and drink analyst, said: “The rising popularity of flexitarian diets has helped to drive demand for meat-free products… When asked about the benefits of eating less meat, 25 per cent of consumers cited improving the environment… Some 32 per cent said it helped to improve health and 31% said it saved them money’. SOURCE…

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