This Is The Real Reason Colleges Are Going Vegan
There's an unprecedented level of awareness around both the ethical and environmental implications of our dietary choices. A quarter of Americans between the ages of 25-34 say they are veg*ans.
CHRISTOPHER ELLIOTT: ‘Veganism is on the rise in the general population. The number of American consumers identifying as vegan grew from 1% to 6% between 2014 and 2017, according to GlobalData. That’s a 600% increase. A quarter of Americans between the ages of 25 and 34 say they are vegans or vegetarians according to The Economist, which declared 2019 the year of the vegan.
“There’s an unprecedented level of awareness around both the ethical and environmental implications of our dietary choices,” says Esther Ardagh-Ptolomey, founder of Kindred Traveller, a business specializing in vegan and ethical travel. Recent documentaries such as “Game Changers,” have also changed perceptions of the plant-based diet…
College students have their own reasons for adopting a vegan diet, from health concerns to recent news about the benefits of a plant-based diet. Sodexo and the University of New Haven, for example, conducted a comprehensive review of their menu before adding more plant-based food choices… It turns out that adding more plant-based meals makes sense — at least from a customer service perspective…
And you can’t just cart in a tray of brown rice. It has to be carefully planned and implemented. A lot like what happened at the University of New Haven… Jovan Bloise, a liaison between the students and the university’s food service provider, Sodexo, got involved and helped persuade the college to go vegan… He says he didn’t realize the significance of creating more vegan food choices until the University of New Haven recognized his efforts.
But the best part about his college going vegan was the reaction from students, he says. “They would stop me in the halls to thank me,” he says. “They said I’d showed them things that they never knew about being vegan”… Serving your customers plant-based foods may have other benefits beyond happier customers. If a vegan diet improves their health, then they’ll be there for you in the future. And for companies — and colleges — that could leave a lasting legacy’. SOURCE…
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