The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

Grocers roll-out plant-based burgers – at prices below Beyond Meat

0

Kroger two-patty-pack will sell at about $4.99, while a package of two Beyond Burgers sells for about $5.99 at some major big-box stores.

RICHA NAIDU: ‘Kroger, the biggest U.S. grocer, rolled out its own line of plant-based imitation meat burgers nationwide under its Simple Truth in-house brand. The retailer said its pea protein-based products would be sold at “more affordable prices” than competing brand-name imitation meat… A Kroger spokeswoman said the company’s own-brand plant-based meat was developed by an in-house R&D team and produced by a third-party… And a two-patty-pack would sell at about $4.99 to loyalty-card-holding customers… German-owned discount supermarket Aldi U.S., which sells Meatless Meatballs and Chicken-less patties, said it keeps its plant-based meat products at prices ranging from $3 to $4.

In comparison, a package of two Beyond Burgers sells for about $5.99 at some major big-box stores… Albertsons Co Inc, whose grocery store chains include Safeway and Jewel-Osco, told Reuters that it prices its imitation meat at 50 cents to a dollar cheaper than products sold by Beyond Meat or Maple Leaf Foods’ Lightlife – another big plant-based meat maker. Private-label brands will need to sell plant-based products at a net wholesale cost that is about $1.25 lower than Beyond Meat and other rivals, private label consultant Jim Wisner of Wisner Marketing Group Inc said. “Product, of course, needs to be equally good or better”.’ SOURCE…

RELATED VIDEO:

Leave A Reply

Your email address will not be published.

*

code