Dunkin’ and Beyond Meat are partnering for the biggest launch yet of a plant-based ‘meat’ product
Dunkin's decision to accelerate the nationwide rollout of the Beyond Sausage Sandwich is in line with the consumer enthusiasm that prompted Burger King to take their plant-based meat options national.
IRENE JIANG: ‘On November 6, the Beyond Sausage Sandwich is coming to Dunkin’ locations around the nation, the chain announced… Dunkin’ will be the largest fast-food chain to offer a plant-based “meat” option nationwide, making this rollout the biggest launch yet of a plant-based meat alternative. The Beyond Sausage Sandwich features a Beyond Meat breakfast patty, American cheese, an egg, and an English muffin…
The chain decided to move up its planned January launch of the product to November after early market testing exceeded expectations. Dunkin’ began testing the Beyond Sausage Sandwich at Manhattan locations this past July, and it quickly became the second-best-selling sandwich at those locations, more than doubling anticipated sales, according to the chain.
Dunkin’s decision to accelerate its nationwide rollout is in line with the consumer enthusiasm that prompted chains like Burger King to take their plant-based “meat” options national. Unexpectedly high demand for the Impossible Whopper caused shortages of the product in test markets, but Impossible Foods solved its production issues in time for its nationwide launch’. SOURCE…
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