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‘Veganism’: The NBA’s Latest Trend

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The movement of plant-based protein perfectly aligns with the new physical demands of being an NBA player. One of the primary reasons for players seeking a change in diet is the evolution of the game.

SPENCER YOUNG: ‘The new movement of plant-based protein, with companies like Beyond Meat leading the way, perfectly aligns with the new physical demands of being an NBA player. One of the primary reasons players are seeking a change in diet is the evolution of the game. No longer do teams start lineups with more than two non-shooters. With almost all teams running a system based on spacing the floor, almost all players have to be able to defend on the perimeter. This requires more stamina and speed on the court. Off the court, it demands that players recover from games properly. Recovery may be considered as vital as training for some players.

On offense, NBA offenses are playing faster than ever, making stamina a prerequisite for today’s NBA players. Even the slowest teams today would be considered incredibly fast just twenty years ago in the NBA. The speed of play has left a clear message for today’s players: keep up, or someone else will take your spot. With “small-ball” and “pace and space” at the forefront of today’s NBA, players need to slim down and be in better shape than ever. Perhaps, the best way for players to do this is going vegan. As a Harvard sports study suggests, maybe today’s NBA should be described as “skinny-ball”…

In El Segundo, California, a company is creating products that are allowing for NBA players and people to switch to a vegan diet. Earlier this year, Kyrie Irving, DeAndre Jordan, and Chris Paul all became investors in Beyond Meat, a company focused on offering plant-based alternatives to traditional, non-vegan foods. It has been extremely successful thus far. Beyond Meat is a leader in the growing industry of plant-based protein, with its competitors being Tyson Foods and Impossible Foods, the latter of which went viral for its ‘Impossible Burger’ earlier this year’. SOURCE…

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