Heather Mills: ‘Vegan revolution driven by big business and environmentally aware youngsters’
The vegan revolution in the UK has been partly driven by the corporate world taking notice of the size of the market, and developing it.
EXPRESS & STAR: ‘The vegan revolution has been driven by big business as well as better informed young people who want to eat healthily and save the planet, campaigner Heather Mills has said. The businesswoman, who runs the successful Vbites food range, was speaking at the launch of Plant-Based Valley – on the site of a former cosmetics site in Seaton Delaval, Northumberland – which she hopes to develop into a powerhouse for the meat-free sector, and bring much needed-jobs to the region… Vbites produces 140 products and employs 300 people in the North East, but she hopes that could double in a year…
Ms Mills had intended to develop a site in Austria but changed her plans when she heard that the former Coty plant was closing, and will use the site to drive her business and use it as a base to help to vegan start-ups. She said the vegan revolution in the UK has been partly driven by the corporate world taking notice of the size of the market, and developing it. The City was surprised by the £550 million sale of Quorn, followed by huge prices paid for other meat-free businesses around the world.
Ms Mills said: “It’s all down to corporates seeing they can make some money from it”. “The reason things became stratospheric are because of these big sales.” She also said young people are more environmentally aware than their parents, and are open to becoming vegan. The 51-year-old said: “In 2009 I was on TV talking about the papers the United Nations put out – if we didn’t stop deforestation and reduce our consumption of meat and dairy, there would be catastrophic disasters, and we can see that happening around the world everywhere”.’ SOURCE…
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