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Kroger’s ‘Simple Truth Brand’ Launches Plant-Based Collection

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Studies show that nearly one-third of the country's population is integrating more plant-based food into their lifestyle and reducing their daily meat and dairy intake.

PR NEWSWIRE: ‘The Kroger Co. announced a new collection: Simple Truth® Plant Based. The collection will include fresh meatless burger patties and grinds as well as plant-based cookie dough, pasta sauces, sausages, deli slices, dips and other items… The Simple Truth collection was announced on stage by Gil Phipps, Kroger’s vice president of Our Brands, at the Good Food Conference in San Francisco, where he was a featured speaker. The Conference, hosted by the Good Food Institute, focuses on accelerating the marketplace for plant-based food.

“As more of our customers embrace a flexitarian lifestyle, choosing to prioritize healthier food choices and reduce their environmental footprint, we are excited to meet their needs. We are introducing our Simple Truth Plant Based collection to offer fresh, remarkably delicious, animal-free food to provide shoppers with a greater selection of choices that are more accessible and affordable.” said Phipps…

Increasing numbers of U.S. consumers, especially millennials and women, are following a flexitarian style of eating, as Kroger reported in its 2019 food trends outlook. Studies show that nearly one-third of the country’s population is integrating more plant-based food into their lifestyle and reducing their daily meat and dairy intake. Kroger’s team of chefs, food scientists and nutritionists collaborated to develop the collection’s recipes that offer 100% plant-based alternatives…

Health and weight management are key factors that consumers keep in mind when choosing a dietary lifestyle, and often, promoting animal welfare and reducing environmental impact are also commonly-cited reasons. A study published in 2018 by Science found that plant-based diets can reduce environmental emissions, including greenhouse gases, from food production by more than 70 percent’.  SOURCE…

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