KFC will soon be serving ‘plant-based’ fried chicken, but it won’t BE VEGAN
The Beyond Fried Chicken will be cooked in the same fryers with chicken, which might not adhere to strict vegetarian or vegan diets. The chain said that it is targeting flexitarian customers.
AMELIA LUKAS: ‘KFC will start testing plant-based fried chicken from Beyond Meat in an Atlanta restaurant on Tuesday. The test makes the Yum Brands subsidiary the first national U.S. fast-food chain to introduce a Beyond chicken item, beating Popeyes and Chick-fil-A. Beyond pulled its vegan chicken — the first product from the company — from grocery store shelves earlier this year after deciding it was not up to standards.
The Beyond Fried Chicken will be cooked in the same fryers with chicken, which might not adhere to strict vegetarian or vegan diets. The chain said that it is targeting flexitarian customers, people who are trying to cut down on their meat intake…
The Louisville, Kentucky-based company said it will consider customer feedback to help decide the next step. If KFC were to decide on a broader test or an eventual nationwide roll out, a Kentucky fried plant-based chicken could drive more U.S. customers to its stores to try it for themselves…
The alternative meat strategy has worked for other restaurant chains that have chosen to include vegan meats from Beyond or its rival Impossible Foods. Customers who buy meat substitutes from Beyond and Impossible are largely flexitarians, people who are cutting down their meat intake. Del Taco, which sells a Beyond Taco, saw same-store sales return to growth after introducing the vegetarian menu item’. SOURCE…
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