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Meat lobby group takes out full-page ads suggesting veggie burger is unhealthy — but it’s not

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The lobby group has taken out full-page ads in the New York Post and Wall Street Journal promoting a pro-meat agenda, falsely hinting that the chemicals added to Beyond Meat’s burger made it less healthy.

BRYAN CLARK: ‘Beyond Meat has taken the world by storm. Its signature “bleeding” burger manages to resemble that of real meat and has become a menu item at a number of restaurants, from TGI Friday to Carl’s Jr. — its competitor, Impossible Burger, just rolled out nationwide at Burger King.

Perhaps feeling the pressure, a group called the Center for Consumer Freedom — a PR group that has done work food companies, restaurants, and other special interests (including the meat industry) — has taken out full-page ads in the New York Post and Wall Street Journal highlighting the chemical additives in the plant-based burgers…

The ads, titled “Fake Meat, Real Chemicals” compare the ingredients in “real” and “fake” bacon, which… are a little misleading. This is a burger, after all. Plant-based or not, it’s still not meant to be a food item you base an entire diet around…

Clearly the ads are promoting a pro-meat agenda, hinting that the chemicals added to Beyond Meat’s burger made it less healthy. Business Insider put this to the test, hiring four nutritionists to evaluate the 22 ingredients. By and large, the group classified the burger as a “sometimes” item, meaning it can serve as an occasional treat, much like a burger made of real beef.

Two of the nutritionists liked that the burger contained more than double the fiber of a meat-based patty. Some also praised the burger as a good source of protein since it contained the same 20 grams (approximately) of a traditional patty — not to mention it’s a healthier protein source.

And while the burger is indeed more processed than its ground beef counterpart all four nutritionists agreed that processed doesn’t necessarily equate to junk. Peanut butter, cheese, yogurt, and other foods we generally consider to be healthy are also processed… As long as you aren’t eating them daily, meatless burgers from both Beyond Meat and Impossible Burger are indeed a safer alternative to a traditional ground beef patty’. SOURCE…

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