Impossible Food is developing a new vegan fake fish
The depletion of the world’s fish resources, partly driven by overfishing, is one of the most pressing environmental concerns we face. Reducing demand and improving this situation is to be applauded.
JAMES GRAIG: ‘California-based food company Impossible have already achieved great success by appealing to people who don’t like hurting animals but do like blood. And now they’re developing a fish product, which hopefully means we’ll soon be able to tuck into our favourite seafood without having to feel so guilty about the degradation of the world’s oceans, and our complicity in that, our shameful apathy.
Having already succeeded in making an ‘anchovy-flavoured broth’ from plants, Impossible is now working on make fish. ‘The only way we can succeed,’ Pat Brown, the company’s chief executive, told the New York Times, ‘is to make fish from plants that is more delicious than the fish that’s strip mined from the ocean’…
The depletion of the world’s fish resources, partly driven by overfishing, is one of the most pressing environmental concerns we face. Any attempt at reducing demand and improving this situation is to be applauded, but whether consumer’s will embrace Impossible’s fake fish remains to seen…
On the strength of their beef products, Impossible have already achieved an astronomical degree of success in the US – they’re valued at $2 billion and their products are stocked by a range of outlets including Burger King, Applebee’s and Cheesecake Factory’. SOURCE…
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