Challenge 22+ Pilot Impact Study
The study found over 77% of frequent meat-eaters, 64% of reducetarians and 34% of almost vegetarians reduced their meat consumption after completing the Challenge.
FAUNALYTICS: ‘Challenge 22+ is a global program that encourages people to try a plant-based diet for 22 days, while focusing on the social aspects that accompany the transition. The program was developed by Israeli organization Animals Now, and it was launched in Israel in March 2014. The program runs all year round, and new cycles of the Challenge constantly open…
The program’s strength lies in its unique ability to address the individual needs of each person, while supporting thousands of participants at a time. The number of participants in each cycle of the Challenge ranges between 300 to 1,000 and above. In the last two years, the project has grown rapidly and now includes specialized tracks suited for audiences from different backgrounds and cultures, and in several languages…
The aim of this study is to explore new methods for evaluating the impact of Challenge 22+, a global program that encourages people to try a plant-based diet for 22 days. Due to low response rates in the past, a new data collection method was used for the evaluation – WhatsApp messages. The new method lead to increased response rates (50.3%), which in turn provided a more representative data.
Participants were randomly chosen from six different Challenge groups in order to check the effect of three variables: reported diet prior to taking the Challenge, time passed after completing the Challenge (one month or seven months), and number of times the participants signed up for the Challenge (one time or two times).
The study found… over 77% of frequent meat-eaters, 64% of reducetarians and 34% of almost vegetarians, reported that they reduced their meat consumption after completing the Challenge. A very small amount of participants who were veg*n prior to taking the Challenge returned to eating meat (about 3%). A calculation of the number of portions of meat saved resulted in the conclusion the average Challenge participant reduces 86 portions of meat per year’. SOURCE…
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