Plant-based power list: Who’s driving the meat-free revolution?

To win in the marketplace, brands and retailers must ensure plant-based innovation is scalable, sustainable, affordable and honest about health.

RACHEL GRAHAM: ‘With consumers ditching meat at unprecedented levels the prevalence – and power – of the plant-based market here in the UK is rocketing. Its value is predicted to reach £1.1bn in value by 2023, according to Mintel – putting the UK ahead of close neighbours like Germany, while a new report from Barclays suggests the global market will grow more than tenfold to $140bn within a decade. Various surveys put the number of consumers actively trying to reduce meat intake here somewhere between 42% and 52%. It’s an opportunity ever more brands are spotting the potential of, with a dizzying array of plant-based launches landing on shelves over the past 12 months alone…

The key is to operate plant-based businesses like startups, says CEO Rob Woodall. “Being in this space means you have to make time to set the direction of travel in a growing market, and make sure we’re constantly reaching out to consumers so they know we’re providing products they already know how to use, just in a more sustainable way,” he says… All of which presents a new range of challenges for the movers and shakers driving the plant-based movement to new heights. To win, brands and retailers must ensure plant-based innovation is scalable, sustainable, affordable and honest about health. In other words, the plant-based opportunity is huge, but so are its potential obstacles. So here’s our pick of the 10 figures navigating that landscape best in 2019′. SOURCE…

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