Here’s How Food Startup JUST Plans To Eat Up The European Market

DAVIDE BANIS: ‘Until recently, American food startup JUST was mainly known as the producer of an innovative and controversial egg-free mayonnaise… However, in the past year, JUST’s flagship product became its plant-based, liquid egg. Simply called “JUST Egg”, the pale-yellow, bottled egg is made from mung beans, a legume cultivated in Asia… So far, JUST has sold the plant-based equivalent of more than 6 million chicken eggs (and counting) across the United States, Singapore, and Hong Kong.

Now, the company is planning to extend operations to mainland China and Europe. Cracking the Chinese market would certainly represent a major success for JUST given that, at the moment, the country consumes around 1 billion eggs a day. Similarly, entering the European market — where EU forecasts say that in 2019 almost 400 million laying hens will produce around 7.3 million tons of eggs — would be no small feat. Interested in how the company is planning to eat up the European market, I hopped on a call with Josh Tetrick, the founder and CEO of JUST’. SOURCE…

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