The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

CRUEL MARKETING: The labels and lingo supermarkets use to get you to buy their chicken

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Supermarket packaging make you think you’ve bought a chicken that has spent time outdoors when it hasn’t, or had a higher welfare life than the reality.

OLIVIA HOWES: ‘The vast majority of chickens raised for meat come from intensive farming systems where they never see outdoors, have the space of around the size of an A4 piece of paper each and live in huge flock sizes (there could be 20,000 birds in a shed). They are also genetically selected to grow very fast (up to 60g a day) which can have significant negative effects on their health, including heart problems and leg defects.

Yet we’ve found supermarket packaging that could make you think you’ve bought a chicken that has spent time outdoors when it hasn’t, or had a higher welfare life than the reality. We examined chicken breast fillets from all the major supermarkets to see what welfare labels they use and what else they are saying on their packaging.  Find out which are the best and worst supermarkets.’ SOURCE…

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