Peter Fricker: Meteoric rise in plant-based foods marks larger industry trend
Whether it’s led by convenient meat substitutes or homemade whole foods, the plant-based revolution looks like it’s here to stay. And keeping animals off your plate has never been easier.
PETER FRICKER: ‘Is the rising popularity of vegan and vegetarian food just another diet fad? Evidence is emerging that it is not only taking root in a growing number of home and restaurant kitchens but also deep in the food industry… Nevertheless, some are skeptical about the attention being paid to plant-based food. The U.K.’s Times newspaper reported last year that the meat industry was scornful of the increased interest in vegan food, stating: “Livestock farmers are being told not to panic about the rise of veganism because it is a passing fad for many young people who are merely following the latest fashion.”
But there are clear signs that the “plant-based revolution” is real. And it’s not because of a few more vegan cafes and some popular veggie burgers. The real evidence of change can be found in food business journals, which are reporting a quiet but fundamental shift within the global food industry… While many ethical vegans and vegetarians welcome these developments, which open up the possibility of a future without animal slaughter, there are concerns about Big Food’s involvement, especially its over-processing of food…
Such advice is certainly having an impact. The rise in meatless products has been matched by an explosion in plant-based cookbooks and recipe blogs, suggesting many people are at least trying to avoid an over-reliance on processed foods. Whether it’s led by convenient meat substitutes or homemade whole foods, the plant-based revolution looks like it’s here to stay. And keeping animals off your plate has never been easier’. SOURCE…
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