Challenge 22+: A solution to the problem of Veg*n recidivism
Participants have access to round-the-clock guidance from a team of dedicated and highly trained vegan mentors and registered dietitians, in addition to a wealth of vegan recipes, nutrition tips and other informative text and videos.
NETA ROSENTHAL: ‘Challenge 22+ is an international project that offers participants a free and supportive online framework for trying veganism. As of September 2018, more than 200K people from all over the world have participated since its formal launch in 2014… Participants sign up for the Challenge through a simple registration form. They are then invited to join a closed Facebook group that is limited to several hundred registrants at a time. Registrants all start their 22 days of going vegan on the same day.
On each of the 22 days, participants receive a daily challenge. Some daily challenges focus on the practical, day-to-day aspects of the vegan lifestyle, like preparing a tasty tofu dish or trying vegan pizza. Others focus on the motivational aspects of dietary choices, whether ethical, environmental, or health-related. Participants are encouraged to share their experiences in the group, where they can receive ideas, inspiration, support, and encouragement from their mentors and fellow mentees.
Participants have access to round-the-clock guidance from a team of dedicated and highly trained vegan mentors and registered dietitians. In addition, a wealth of vegan recipes, nutrition tips and other informative text and videos are posted regularly in the group. When participants complete the 22-day challenge, they are invited to take the Challenge again, or join its graduate group, for extra support as they pursue their vegan journey…
Challenge 22+ has been successful because it provides a supportive and non-judgmental environment, it has professional and organized support and structured content, and it maintains a fun and enthusiastic atmosphere. The pilot group was an instant success, and we decided to develop it into a project, by dividing it into monthly challenge groups, allowing us to systematically check our ideas, and see what works best’. SOURCE…
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