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What’s in a Name? Survey Explores Consumers’ Comprehension of Milk and Non-Dairy Alternatives

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About 3/4 of Americans understand that plant-based 'milk' products do not actually contain cow’s milk. Fewer than 10% believe that any of those products contains cow’s milk, while the remainder say they don’t know.

FOOD INSIGHT: ‘As the U.S. Food and Drug Administration considers a proposal “to provide greater clarity on appropriate labeling of plant-based alternatives” to milk and dairy products, a new survey by the International Food Information Council (IFIC) Foundation shows a low level of consumer confusion over nomenclature and basic differences between the two. According to the survey, about three-quarters of Americans understand that plant-based “milk” products do not actually contain cow’s milk (75 percent for soymilk and almond milk, 74 percent for coconut milk, 73 percent for rice milk and 72 percent for cashew milk).

Fewer than 10 percent believe that any of those products contains cow’s milk, while the remainder say they don’t know (20 percent for cashew milk and rice milk, 18 percent for coconut milk, and 16 percent for soymilk and almond milk)… Consumers expressed similar awareness about whether various products labeled as milks or butters contained cow’s milk or plant-based ingredients… Of those who buy products marketed as milks, 62 percent purchase solely dairy, while 38 percent purchase non-dairy’. SOURCE…

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