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Nestle Plans Vegan Push With Meatless Burgers and Purple Walnut Milk

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Veganism’s popularity with millennials makes it particularly appealing to food giants. As consumers swap meat for leafy greens, Nestle wants to turn the trend in plant-based eating into a billion-dollar business.

TIME: ‘Nestle SA sees the future in a meat-free burger made from soy and wheat protein. Soon you may be able to wash it down with purple walnut milk or a spirulina latte. The Swiss company, many of whose products contain dairy and meat which vegans don’t consume, is gearing up for its biggest push yet into the booming vegan market: the Incredible Burger, to be introduced under the Garden Gourmet label next spring. As consumers swap meat for leafy greens, Nestle wants to turn the trend in plant-based eating into a billion-dollar business…

The Swiss company’s plant-based business may reach more than 1 billion ($1 billion) in sales within a decade, according to Laurent Freixe, chief executive officer of the Americas region… Nestle Chief Technology Officer Stefan Palzer identified consumers who focus on plant-based eating as one of several fast-growing “food tribes,” along with those following gluten-free or lactose-free diets. Veganism’s popularity with millennials makes it particularly appealing to food giants…

At Nestle’s research and development center… scientists are exploring the potential for other vegan proteins. While the bulk of dairy-free milk available to consumers now is soy-based, for example, the company is experimenting with a liquid derived from walnuts and blueberries, with a purple hue. There’s also a blue latte featuring spirulina algae. “Vegetarianism has never been this popular before and it’s here to stay, I’m convinced about that,” Palzer said’. SOURCE…

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