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Zero meat: Japanese firm Otsuka Foods enters plant-based meat market

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A reason for entering the plant-based meat market is because it had noticed more consumers becoming vegetarians and vegans. Meat substitute foods that can be eaten in place of hamburger and sausage have been attracting a lot of attention worldwide.

TINGMIN KOE: ‘Otsuka Foods has launched its first line of plant-based meat products in Japan, and has pledged that further goods will follow in order to tap into rising consumer demand. Branded as “Zero Meat”, the products are two frozen-chilled burgers, with “meat” patties made from soy beans. One of the products also contain plant-based cheese made from soymilk cream. The firm is selling plant-based meat products for the first time.

It took about a year to develop the products, a spokeswoman from Otsuka Foods told FoodNavigator – Asia.
A reason for entering the plant-based meat market is because it had noticed more consumers becoming vegetarians and vegans for health reasons. “In recent years, meat substitute foods that can be eaten in place of hamburger and sausage have been attracting a lot of attention worldwide,” the firm said.

“A variety of reasons are thought to be behind this trend, including food shortages due to a rapidly rising global population, the size of the environmental impact caused by producing livestock compared to grains, and growing numbers of people becoming vegetarians and vegans for health reasons.” It intends to introduce more meat substitute products’. SOURCE…

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