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Study: Plant-based eating makes consumers feel healthier

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'There is a bright immediate future for this megatrend,' Greg Paul, beverage industry marketing leader at DuPont Nutrition & Health, said in a release. 'There is a seismic shift occurring in eating habits globally'.

CATHY SIEGNER:A recent study from DuPont Nutrition & Health found that 52% of U.S. consumers are eating more plant-based foods and they believe it makes them feel healthier. Roughly 60% of respondents said switching to plant-based food was permanent, or they hoped it was, and taste is the main reason why more people don’t consume plant-based foods.

The research, conducted with HealthFocus International, studied the eating habits of more than 1,000 U.S. consumers. It used standard demographic data and divided consumer groups into six areas based on a proprietary health and wellness segmentation model.

“There is a bright immediate future for this megatrend,” Greg Paul, beverage industry marketing leader at DuPont Nutrition & Health, said in a release. “There is a seismic shift occurring in eating habits globally, creating a significant market opportunity. Most important, our research reveals that for most consumers, this has moved beyond experimentation into a permanent change brought on by health, lifestyle and social factors”.’ SOURCE…

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