The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.
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‘I Could Never Go Vegan’: Documentary exploring objections to veganism release date announced

THE UP COMING: Dartmouth Films has set 19th April 2024 as the release date for the insightful and provocative documentary 'I Could Never Go Vegan' across the UK and Ireland. Directed by Thomas Pickering and featuring executive producers, including the well-known actress and vegan advocate Alicia Silverstone, the film embarks on a comprehensive journey to dissect the numerous objections that people have towards adopting a vegan lifestyle. Despite the rising trend of veganism, the documentary delves into the reasons why the majority are hesitant to reduce their consumption of animal products.…

PAY-TO-SAY: Animal agriculture’s secret weapons — ‘expert’ academics

GEORGINA GUSTIN: When researchers at the United Nations published a bombshell report in 2006 called “Livestock’s Long Shadow,” the livestock industry soon realized it had a major public relations challenge on its hands. Media outlets around the world covered the report and its main findings: Livestock are a major source of greenhouse gas emissions that need to be reined in, and cutting emissions from the industry should become a focus of public policy, on par with cutting emissions from fossil fuels. It was the first time such a high-level report had come to this conclusion. In the…

BREAKING BAD: Public opinion of Animal Rising’s protest of Grand National horse race

SOCIAL CHANGE LAB: Animal Rising (AR) disrupted the 2023 Grand National (GN), the biggest horse racing event in the UK, causing a delayed start to the race and kickstarting a national conversation about society’s relationship with animals... By its nature, disruptive protest is unpopular. When the US Civil Rights movement was active in the 1960s, approval ratings for Martin Luther King were extremely low. Despite this, civil disobedience has been a vital ingredient for social movements to draw attention to the issues they are fighting for... Heightened salience of an issue leads to more…

‘Feeding Tomorrow’: New documentary will make you rethink where your food comes from

CHARLOTTE POINTING: 'Feeding Tomorrow' is the people who grow food and the people who eat food working together to transform the entire ecology of the planet,” says farmer Mark Shepard in the new documentary Feeding Tomorrow, released on January 23. The film, which has already won multiple awards, including Best Feature Documentary at the Ceres Food Film Festival, guides viewers through the current reality of the food system, which prioritizes fast and cheap production, and as a result, is destroying ecosystems, fuelling climate change, and threatening our health. But, as the name suggests,…

OMNIVORE DILEMMA: Moralistic stereotyping of vegans

BEN DE GROEVE: Attitudes toward vegans can be markedly ambivalent. On the one hand, vegans may evoke admiration among omnivores for their moral commitment to their vegan diet and lifestyle. On the other hand, vegans may be subjected to stigmatization for appearing to display moralistic traits indicating arrogance and overcommitment. This ambivalence in stereotypical impressions has recently been termed the “vegan paradox”  and is theorized to stem from the cognitive dissonance people may feel from eating meat: Omnivores may view vegans as morally committed because they embody care for…

STUDY: Replacing animal products can free up land to tap vast energy and negative emission potentials

OSCAR RUEDA: To limit global warming at 1.5°C, climate mitigation pathways project the need to remove 100–1,000 billion tonnes of carbon dioxide from the atmosphere. Bioenergy with carbon capture and storage (BECCS) has been the most prominent carbon removal method considered. However, massive BECCS deployment would likely require cropland expansion to produce the biomass feedstock needed. Such an expansion may worsen biodiversity due to the loss of natural land and food and water security due to competition for land and water resources. A transition from consuming animal-source proteins to…

MILESTONE: Vegans are protected by human rights, Danish court rules

VEGETARISK FORENING: On February 8th 2024, a lower court in Denmark, the court in the city of Hjorring granted the vegan movement in Denmark a milestone win. A Danish court has now ruled that vegans are protected under Article 9 of the European Court of Human Rights. The ruling is the first of its kind in Denmark, and the Vegetarian Society of Denmark is proud to have taken this case to the courts and won. The case was about the right of vegan children in public daycare institutions to be able to eat vegan food. A Danish kindergarten (and the municipality running it) had refused to prepare…

‘Moral Impossibility’: What if veganism is not a choice

SILVIA PANIZZA: In their daily practices, many ethical vegans choose what to eat, wear, and buy among a range that is limited to the exclusion of animal products. Rather than considering and then rejecting the idea of using such products, doing so often does not occur to them as a possibility at all. In other cases, when confronted with the possibility of consuming animal products, vegans have claimed to reject it by saying that it would be impossible for them to do so. I refer to this phenomenon as ‘moral impossibility’. An analysis of moral impossibility in animal ethics shows that it…

‘Zero-Compromise Veganism’: Should vegan parents raise their children as vegans?

JOSH MILBURN: Should vegan parents raise their children as vegans? In a recent paper, Marcus William Hunt contends that there are good reasons not to raise children as vegans grounded in concerns about the impact of veganism on children’s wellbeing. Carlo Alvaro, in response, contends that parents should raise their children as vegans. This debate is interesting, important, and worth attending to.1 In this paper, I want to focus on a specific and novel contribution Hunt makes concerning vegan parenting. In a separate piece, Hunt argues that when parents disagree about whether to raise…

The animal feed industry’s impact on the planet

VICKY BOND: Take a moment to picture a farm animal enjoying dinner. Are you imagining a cow grazing on grass or perhaps a chicken pecking at the ground, foraging for seeds and insects? In today’s factory farming system, the “feed” these animals eat is far removed from their natural diets. Rather than munching on grass or insects, most animals on factory farms eat some type of animal feed—a cost-effective mixture of grains, proteins, and often the addition of antibiotics designed to make them grow as quickly as possible. The ingredients in animal feed don’t just matter to the animals’…